WEEK 6 – DIGITAL MEDIA
Sunday November 02nd 2008, 12:49 pm
Filed under: Uncategorized




In week 6, we were asked to put music on a commercial.We watched plenty of commercials made for Greek channels,Spanish channels, Coca Cola and Mac Donalds with music made by Julio.We discussed about how well prepared you should be in a real situation that someone asks you to write music for a commercial and what kind of steps you need to follow.Moreover you have to prepare alternative versions in case they think what you prepared is not suitable.We also talked about different types of advertisements such as stings (that last 5- 10 secs), program previews (or next ons) and promos (30-60 secs).In the second half of the lesson we were asked to write a small melody on the logo of Mega Channel.Furthermore, melody is the first step we have to make before we start the orchestration and then we think about which instruments to use,we change rhythms and generally we experiment.

For this task i chose a car commercial where dancers are representing the engine of the car and with their movements they are trying to show how powerful this car is. Since the car is an Audi one,the dancers are moving in circles and in the end these circles become the circles of the Audi logo.I used EXS24 for melody and audio loops to give a rhythmical background to the melody.





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1 Comment so far

Well done Kiki, how about posting the video for us to see what you have done?

best,
Julio

Comment by    julio 11.02.08 @ 3:23 pm



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